Friday, February 19, 2010
London based designer Solange Azagury-Partridge is another woman entrepreneur I am endlessly inspired by. (I loved reading about her DIY beginnings) She's best known for her mystical sensibility expressed in fine jewelry and perfume. "Witchy" is the designer’s nickname! “Occult sounds like it should be dark and scary,” she says. “But it’s really not. It’s magical and fantastical.” She also boasts an amazing limited edition collection called "Unwearable Jewels" featuring decorative objects that incorporate precious and semi-precious stone, handmade carpets, tables, wall plaques, and chandeliers. Her boutique, located in New York's Upper East Side, is just as dazzling as her jewelry, with walls covered in 630,000 Swarovski crystals. “Everyone looks amazing reflected in crystal light,” Azagury-Partridge says. She designed everything in her shop from the furniture and vitrines, as well as the solid silver disco ball hanging from the ceiling. I would really like to know what kind of magick wand this lady is working with!